A properly managed Google Analytics account has become a critical business tool for millions of ecommerce sites. Originally launched in 2005, it has undergone a number of updates since its inception.

You have heard time and time again that in order for your ecommerce business to succeed, it is essential to optimize your website for relevant keywords. And that’s certainly true — with an important disclaimer.

PPC (pay-per-click) marketing is one of the most powerful tools in any retailer’s advertising toolbox. Whether your goal is to build brand awareness or to drive sales, PPC is all about positioning your business in front of conversion-ready shoppers. For ecommerce businesses of all sizes, PPC marketing is the key to scoring quick, cost-effective wins.

As we begin this new year, it’s a smart idea to take a critical look at the trends on the horizon of the SEO landscape, and map out your route to staying competitive. We asked our SEO experts here at Whitecap to compile their insights and predictions for key 2020 SEO trends.

Attending Shopify Unite 2019 in Toronto? Check out some of the best sights, restaurants, and bars in the area during your visit. Best tips from Toronto locals for attendees.